July 23-29, 2008
New shop offers all the beads a girl needsBy Lindsey Reiser
Special to Inside
Every girl and girl-at-heart knows what it’s like to have merchandise fever; you suddenly need to buy things, a lot of things, and they rarely bring the satisfaction they so temptingly offer on the shelf of clothes, jewelry, or shoe store you’ve chosen to raid. There is a trend, however, taking over Lincoln Park that both indulges and slakes this need. A crop of do-it-yourself shops have sprouted up in the area over the past few years; one, most notably for the bauble-lovers, being enBeadia.
EnBeadia opened with a bang early this summer on Armitage and Howe, a general buzz within the store inviting curious passers-by in from the street. Inside, the long beading table was laden with a buffet of appetizer goodies, and customers were offered champagne as they shopped. Owner Millie Ortiz-Formentini was buzzing from shopper to shopper, constantly offering advice or hailing a staff member to assist the overwhelmed browsers. Alderman Vi Daley stopped in for a perusal, later commenting on her visit, “I thought her shop was very nice, and I’m excited that Millie’s there. It’s great to have a unique shop where the owners and customers can interact like that.”
It’s no surprise that Ortiz-Formentini is good at what she does; creativity is in her blood. Before her location of Lincoln Park enBeadia, she opened the original store with her partner Sue Miranda in Edgebrook in 2005, and grew up collecting costume jewelry under the tutelage of a likewise creative-minded mother. Wishing to move from her home in Glenview to the city, she sold her half of the Edgebrook location to her partner, and opened her own location here. She’s no stranger to the area; one of her first family homes was on Armitage and Bissell, where her son, oldest child, was born.
As far as finding a good location for enBeadia, Ortiz-Formentini does seem to have found a niche here. The nearest bead stores are in Old Town and Bucktown, and with other DIY shops, such as 1154 Lill Studio and Park West Ceramics dotting the neighborhood, they are certainly channeling Lincoln Park’s creative crowd.
The great thing about enBeadia is the services they offer. The previously food-filled table at the opening is used for beading customers and employees alike. After buying your beads you can sit down and assemble your masterpiece alone or with assistance from the staff, or you can have them string the item for you, for a fee of $7. Whichever you choose, Ortiz-Formentini seems personally dissatisfied until a brilliant piece of jewelry, or at least it’s concept for later home-work, is complete.
“Be careful ladies”, she calls to two customers, clearly engulfed in the sea of bead choices. “This stuff is addictive!” It’s understandable why the shoppers are a bit lost, as beads line the walls and tables, with every color of the spectrum present. Virtually every culture is represented as well; Ortiz-Formentini gets her beads from all over the world. Pearls from China, semi-precious stones from India, Czech glass, African beads, and Swarovski crystal from Austria are just a few of the items available in the shop.
EnBeadia also offers classes for all ages, including basic and advanced beading, basic and advanced wiring, and traditional and non-traditional silk knotting. Those at the store are particularly excited about their wiring lesson on August 5, led by their friend Tara Bacci, who makes the trip to Chicago monthly from Michigan just for this class. Ortiz-Formentitni’s daughter Bree, a recent high-school graduate, also teaches her own classes called Brees Bees, a series of children’s courses where kids learn basic beading, make their own beaded doll clothes, and craft whimsical charms called Deep Pendants.
There’s no doubt that enBeadia is a family affair. Many class attendees are mother and daughter or grandmother and granddaughter pairs, pictures of whom you can see experimenting with their creations on enBeadia’s blog. During the interview Bree sat at the crafting table getting items ready for their upcoming sidewalk sale, stringing their popular new Obama/McCain beads, which feature each candidate’s party symbol and their name engraved on African bone. The Obama beads are the more popular seller. “Well, we’re in Chicago!” Ortiz-Formentini explains.
More extraordinary than the shop are the stories that have been generated by it. Ortiz-Formentini’s personal friend, customer, and likewise jewelry maker was just featured in the Chicago Sun-Times for her courageous battle with skin cancer. After her doctor told her she had five months to live, she began to make jewelry for her family and friends, wanting to leave behind something special to remember her by. Through her dedication to cancer treatment and her craft, she overcame the illness, and is now cancer-free.
“There’s therapy in beading”, Ortiz-Formentini comments on her friend’s story. “I think women are creative by nature, so making jewelry can be very therapeutic.”
Therapeutic or not, the creations that come out of enBeadia, not to mention the quelling of merchandise fever, are nothing short of lovely. If you must spend your money on fashion, why not spend it on an expression of your own? Visit enBeadia’s website and blog for updates and sales at www.enbeadia.com, and the store is now offering flyers good for one free beading class.
For more writings by Lindsey Reiser, visit her
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